FairFX: cASHBACK rewards
The product can be seen by visiting Fairfx.com or by downloading the FairFX Travel Money app from the Apple App Store and Google Play.
cashback for uk spending
FairFX wanted to introduce a cashback rewards scheme for customers that use their pre-paid currency cards. The system had already been in operation for several years with a sister company. My role was to redesign the customer experience and build the functionality for FairFX customers.
The research established that there were 3 key requirements of the system with regards to the customer experience:
- Explain how the cashback scheme works
- Allow customers to view the rewards they had earned
- Allow customers to redeem their rewards when due
I started by drawing rough sketches of the site architecture and experimenting with different user flows. I settled on a simple structure centred around a ‘Rewards’ page, from where a user could get an overview of their rewards, link to details of their transaction history and redeem any rewards due.
WIREFRAMES & PROTOTYPING
I made iterations to the designs based on the user testing feedback, especially in relation to the card selection page which I simplified to reduce the number of clicks in the process.
hi fidelity mockups
Next I produced a hi fidelity mockup and again turned this in to a click-through prototype. The use of the prototype at this stage was for demonstrating the final designs to stakeholders and communicating the details of the functionality to the development team.