paul matthews

Digital product designer / manager

about Me

I’m a senior designer, creator and manager of e-commerce products for web and app. I have experience across the full product design process including market and user research, UX design and managing teams of designers, product managers and developers.

UX Research

Extensive experience of a variety of research techniques including analysis of markets, competitors and most importantly customers.
  • competitor analysis
  • google analytics
  • user testing labs
  • user interviews
  • surveys / questionnaires
  • heatmap analysis

UX Design

I like to use a rapid test, learn and iterate approach to UX design using mixed fidelity prototypes to develop the product before build.
  • wireframing
  • information architecture
  • interactive prototyping
  • sketch
  • invision
  • axure / principle

ux management

A seasoned senior level product manager with a focus on creating customer experiences that create business and customer value.
  • agile product owner
  • roadmapping
  • backlog prioritisation
  • stakeholder management
  • managing ux and dev teams
  • business case production

recent work

Please take a look at this small selection of recent projects. For more information about my full career history, please get in touch.

project 1

Site architecture and product page redesign to improve customer acquisition for FairFX.

project 2

Customer experience for FairFX cashback rewards scheme for web and native app.

project 3

Brand identity and design of responsive website for a holiday weather guide.

project 4

Design of web application for product design prioritisation tool as proof of concept.